The Dragon and the Apprentice → Leanne Papaioannou
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Leanne Papaioannou is an international marketing professional specialising in innovative Customer Retention marketing strategies. One of the few specialist practitioners in the Irish market, she has convinced forward thinking blue-chip companies to follow her strategies, with two of them being nominated for the Irish Marketing Institute AIM Awards in 2007 & 2009 respectively.
A native of South Africa, Leanne founded her consulting firm, Chilli Pepper Marketing in early 2005 and was listed as one of the All-Island Top 100 Business Women of the year in 2006 and 2007.
With an enthusiastic passion and commitment to each project, her strengths are built on leadership skills and her ability to work with high level management.
Leanne’s core strength lies in her customer-centric approach. She has a unique ability to turn information gathered from workshops into meaningful customer insights. Leanne then brings it to life by developing compelling and relevant marketing strategies.
Leanne has spoken at a number of conferences including the Sherry Fitzgerald Annual Sales Conference, Association of British Professional Conference Organisers (ABPCO), Network Ireland National Conference, UCD and the City Enterprise Boards where she presented best in class Retention Marketing Programmes and shared global loyalty trends in order to assist with retaining their customers in a changing world.
